Small scale businesses that are based in city centres and regional locations alike might scoff at the notion of SEO being a vital part of their marketing endeavours.
From billboards to flyers, newspaper advertisements, Yellow Pages listings and word of mouth around town, there are traditional forms of marketing that are considered superior for local operators.
This is a strong misconception that overlooks many of the facts of local enterprises tapping into SEO as a means of generating more phone calls, more impressions and ultimately, more revenue.
It does not have to be a daunting prospect to become more relevant to the online community as the trend is clearly heading in this direction. The only question is whether or not you will fight the tide or become one of the leading brands within your niche.
Here we will argue why SEO stands to reason for local businesses from a financial perspective.
Keeps Brand Awareness Front of Mind
Being a name in the business community is hard work when you have competing forces attempting to elbow their way into the frame for attention. When you execute an SEO endeavour that drives your core messaging to the market at large, much of the hard work that is developed offline can be balanced and complimented.
Initial Costs But Long-Term Gain
There is no question that SEO as an activity does cost time and money to generate momentum. There is also a degree of patience necessary with the most basic campaigns requiring 3-4 months to generate tangible results. However, the advantages of utilising tactics that garners a number one results page will last beyond the last invoice. Referrals begin to pile up and a buzz begins to take form as a dominate market force starts to take shape.
Builds Consumer Rapport
Customers can quickly lose focus if your dentistry service or fresh food outlet becomes replaceable with a different brand. Choosing for an SEO campaign will ensure that you have content that drives eyeballs and garners a relationship with consumers who need reminding of your existence and expertise.
Asset For Business Acumen
Being on the ball when it comes to search engine optimisation adds value to your acumen as a business. With one, two or a team of experts on hand who can drive a campaign from scratch to fruition saves on the need to outsource this department in future. It becomes a valuable asset for potential sponsors or investors who recognise that there is more to the enterprise than just mastering the basics of the niche.