What is semantic search and why should SEO services use it? Why, to impress our good friend Google. Namely, its ‘magical’ algorithms. It is ideal for a Sydney digital marketing agency to work together with these clever calculations to help the search engine keep up with human conversation.
The algorithms now focus less on specific words and rather, on understanding the context of these words, and ultimately the user’s intention to give them the answers they’re looking for. Semantic search employs meaningfully related words, synonyms and concepts. SEO services have adopted these strategies and we can see the positive impacts…
- Accuracy
The goal of semantic search is to more precisely understand what a user wants to look up. It looks at matching words based on concepts, to understand the context of the search query.
- Easier search
User intention is targeted over specific phrases and words. SEO services have adapted these strategies, producing meaningful content over content merely engaging in ‘keyword stuffing’. They have helped search engines become more intuitive and responsive to natural language.
- Personalization
Through such precision in understanding the search query, and generating the right answers from a large pool of data, the right results are produced specifically for each user.
- Higher quality content
Did you know the world’s data doubles every two years? This is why it’s important for Google to keep the tonne of lower-quality content under control. It now screens for SEO services producing comprehensive articles (that informative and make sense) over keyword stuffing and article spinning.
- Better value optimization
In light of the above, SEO services are now creating web content of more value to users, genuinely informing them on what they want to know.
Keyword generation and insertion is easy. Generating content to match a user’s intention is a challenge. So SEO services are advised to produce articles that a broad audience can learn something from.
- Flexibility
The shift away from specific keyword matches means greater content flexibility. This means it can be more creative, authentic, and practical.
- Improving the Knowledge Graph
Google is continually adding to what it calls the biggest ‘warehouse’ of human knowledge that’s ever existed. Information from sources around the globe are brought together through this search engine powerhouse. The database tripled in its original size in just seven months.
With more (hopefully) factual and informative articles surfacing, semantic search strategies can further grow this collation of everything we know so far.
When SEO services employ semantic search, they are helping search engines move away from understanding search queries like ‘Opera House’ as two words, to understanding them as phrases full of historical, scientific, and cultural complexity.
- Encouraging deeper search
Quality, highly relevant articles are what users want. Upon finding these, they’ll probably be intrigued and will be more likely to make another relatable line of inquiry.
Google is all for broadening our understanding of the world, and wants to make this as easy as possible, with the help of SEO services.
- Improving voice search growth
We’re seeing a rapid development in voice recognition technologies like Siri. Semantic search and conversational search will become more important as these grow…
- Clear, answer-based sentences
With this, it’s imperative for content produced by SEO services to use clear, natural language.
We’re seeing semantic signals, like synonyms and conceptually related content becoming more engrained in search to deliver precise answers to users.
And it’s clear SEO services are playing pivotal role in contributing informative content to help us learn through written and verbal technologies. The future of AI is looking bright.
